Norway’s leading digital interactive bureau
We create powerful and engaging digital communication for some of the largest brands in the nordic region. Established since 1999, we are currently 50 people strong working in our Oslo office.
We believe in articulate, engaging and creative solutions. Utilising the appropriate technologies, our experience and strategic knowledge we deliver innovative interactive experiences for our clients and their consumers. In 2007 we partnered with TRY, Norway’s leading advertising agency, and are bridging the gap between online and traditional advertising mediums. We do everything from strategy, concepts, cutting-edge design, flash, technical development, motion to video and 3D-production. At Apt, we don’t believe in the impossible.
IKEA Rhythm Generator
Awards
IKEA, Rythm Generator, Kitchen AppliancesIn cooperation with Apt, IKEA launched an online campaign to create knowledge of IKEA's kitchen appliance range.
The idea IKEA has developed, is to show how the products work together through the sounds they make. The site presents the product range via these sounds and encourages the user to play and create their own musical sequences. Each appliance's sound also has a related dance to dramatise the experience. Kaada developed the sound recordings for the mixer and Erik Rulin choreographed the dance routines in collaboration with Apt.
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Create your rythmMy Northern Lights
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Nortern Lights, Visit NorwayVisit Norway tempts adventurous tourists to Northern Norway with the magical Northern Lights.
The campaign site gives the user the opportunity to draw their own personal aurora and share it with friends. A library of atmospheric movies gives a taste of the unique natural experiences awaiting in exotic Norway. The campaign is aimed at the UK, Sweden, Germany, France and Norway. Apt is responsible for the concept, idea and production.
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My Northern LightsHow old are you really?
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Vinmonopolet, Age controlTry/Apt launched alderskontroll.no for the Norwegian Wine and Spirits Monopoly (Vinmonopolet).
This campaign utilises Facebook Connect to challenge the users to guess other people's ages and find out how old others think you are. The aim of the campaign is to raise awareness of the unsolicited show identification if you are between 18 and 25. 2 million guesses were made on the site, a huge response for a country with just 4.8 million inhabitants.
No Milk Today
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Tine, No Milk TodayTry/Apt launched an extensive summer campaign for Tine Milk, where various Norwegian musicians created their very own version of the song 'No Milk Today'.
The idea is to give the user variations of a song that become close to many people's hearts, and encourage them to make their own versions. The site is designed to be a simple as possible, so that both downloading and recording (using your phone as a microphone, and sing-along-karaoke-style), could be completed by as many people as possible across the country. The campaign attracted many articles written in the media.
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Visit no milk todayBank Robbers State Demands
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NKS, ViralApt is responsible for concept, idea and production of a new viral film for NKS Online Study.
The film is part of a larger campaign that will showcase seven different studies, both college and vocational. The message is "Be who you are, be what you want", something that is underlined across all web-based communications as well as advertisements, films and magazines.
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See the filmWant to become a teacher?
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Gnist, TRY, campaignWith 35% increase in the number of applicants the Gnist teaching program was named this year's winner among the campuses.
Apt and TRY, in collaboration with Geelmuyden Kiese created a campaign, with "hardudetideg.no (www.doyouhaveitinyou.no) as the lead. Research and Higher Education Minister, Tora Aasland gives the campaign a lot of credit for the tremendous increase in the number of applications to teach. The site received over 120,000 unique visitors during the campaign period and over 95,000 teachers have participated in the test on the site.
Game On, right now!
Awards
Volkswagen, HandsOn Challenge, GolfIn November we launched the qualifying-site for our Volkswagen HandsOn Challenge campaign. The concept was easy; the one who holds on to the car the longest, wins a brand new Volkswagen Golf Trendline 1.4L 80 HP.
During the 20 days of qualification, we experienced an enormous engagement. Near 170.000 unique visitors tried the quiz. After the qualification the 200 finalists were ready to start the real challenge. We didn't know how long this campaign would last, that was up to the competators to decide. If you want to watch a video explaining the concept and the campaign, you can do so by following the link beneath. This project was awarded with a Silver Cyber Lion in 2009.
Jotun Lady Now 2008/2009
Jotun is Norway's leading producer of paints and decorative products. The 2008 campaign shows the latest trends in colour from the Jotun Lady Now collection.
This years colour universe explores colour from the professionals' perspective with the focus on how colour can transform a space. Apt delivered the whole solution from idea/concept to design, 3D, motion, film production, flash and programming.
Red Cross Hearing test
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Silver in Cannes lions, Gulltaggen, Sølvtaggen, Gold in New York festivalsThe web campaign for the Red Cross is based on a simple and strong idea that engages the user and triggers emotions.
Try/Apt won 4 golds at the annual Gulltagen, Silver at Cannes Lions and Gold at New York Festivals for this project.
Home Invest
Home Invest is one of the leading private investment companies in the Nordic Region. They wanted a corporate site different from everything else.
The monopoly board holds environmental projects, art exhibitions, and business ventures giving an overview of Petter A Stordalen's appetite, drive and character. Apt delivered the whole solution from idea and concept to design, 3D, flash and programming.
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Play the board hereLotto festival
After the success of last year we continue the online festival for the National Lottery.
14 days, 14 millionaires. Designed completely in-house with Try's illustrator extraordinaire. Be an actor in lotto-film, draw your lotto dream, or train your eye at the millionaire shooting range.
Rikstoto Play a horse
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Visuelt, Gulltaggen, SølvtaggenFor the norwegian horse racing betting foundation, Rikstoto, we did a somewhat outside-the-box-project.
Play a horse is a play on words and literally translated using banners where the user can choose to play a horse like an instrument. Choose from guitar, piano and accordion. It holds the concept that playing horses online is fast, simple and fun. This campaign cleaned up in the 2007 banner category winning 3 prestigious awards.
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Jam away hereVinmonopolet Important message
The Vinmonopolet has the exclusive rights to retail wine, spirits and strong beer in Norway. That requires important messages to the people.
We needed to increase awareness amongst younger customers to show their I.D automatically. The 'important message' was co-created with Try to develop 4 unique characters to speak to the target group. Meet hairdresser Khalid, Emo-kid, scientist, or city nudists through their 'own' sites.
BI what will the future bring?
At the age when the most lies in-front of you, we offered young people the opportunity to predict their own and their friends futures in the crystal ball.
Try and Apt working together with Gimpville, Fredrik Fiction and Wirkola developed a comprehensive campaign site for Business School BI aimed at young people between 18-28.
Nidar Smash! TV
Nidar is one of Norway's leading confectioners.
We developed a whole new TV-concept for their new product in Smash-TV. The site is designed as an interactive Television show hosted by Howie-0. The user is exposed to a daily dose of strange films aimed to inspire them to go out and make their own based on the snack.
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Tune in hereJotun Room by Room
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Sølvtaggen, Merket for God DesignThe 2007 campaign for Jotun's Lady Now palette is built around the experiences across three rooms in an apartment.
The user follows video sequenced stories room by room as: a couple, a single woman and family. Apt delivered the whole solution from idea/concept to design, film production, flash and programming.