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27.01.09 Game On, right now!

       

In November we launched the qualifying-site for our Volkswagen HandsOn Challenge campaign. The concept was easy; the one who holds on to the car the longest, wins a brand new Volkswagen Golf Trendline 1.4L 80 HP.

During the 20 days of qualification, we experienced an enormous engagement. Near 170.000 unique visitors tried the quiz. After the qualification the 200 finalists were ready to start the real challenge. We didn't know how long this campaign would last, that was up to the competators to decide. If you want to watch a video explaining the concept and the campaign, you can do so by following the link beneath. This project was awarded with a Silver Cyber Lion in 2009.