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26.09.08 Vinmonopolet Important message

       

The Vinmonopolet has the exclusive rights to retail wine, spirits and strong beer in Norway. That requires important messages to the people.

We needed to increase awareness amongst younger customers to show their I.D automatically. The 'important message' was co-created with Try to develop 4 unique characters to speak to the target group. Meet hairdresser Khalid, Emo-kid, scientist, or city nudists through their 'own' sites.